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Search Engine Optimization
SEO - Search Engine Optimization is the process of improving the volume and/or quality of traffic to a web site from search engines through organic search results. A correctly optimized website will benefit in the long term with substantially increased traffic and brand awareness which ultimately translates to increased online geographical coverage and sales.
A properly executed SEO campaign will rank your website at the top of the search results for many different keywords, related to your business.
Why SEO?
• Increase sales leads or online/e-commerce sales: By getting your website ranked at the top of the search engine result pages, you have a potential to turn someone who goes online to search for your product or services into a customer.
• Promote/Lift your brand image: Getting your website showing on the search results will give it a stronger online presence and higher brand visibility.
• Increase targeted traffic to your web site: SEO helps your site to become searchable on the Internet and gets you more targeted traffic.
• Set your site as the authority figure in your industry: When your site appears on the first page of the search engine result pages when someone goes online and search for your industry keywords, you set yourself apart from the rest of your competitors.
• More cost efficient: The cost of SEO is relatively fixed as you do not need to pay search engines for clicks. With millions of searches conducted each day, your site that appears at the top of the search results essentially get free website advertising, without paying the search engines any money.
Do You Need to Hire a SEO Company?
• With Google and similar search engines around, you are able to find information regarding SEO and do it yourself. So do you need to hire a SEO company? Here are few reasons why hiring a SEO company is the best decision that you can make:
• Content is king when it comes to SEO. Content-rich copy will increase your website authority and visibility on the search results, bringing more traffic to your website. A good SEO team is equipped with the skills to write good content.
• A professional SEO company has a team of professionals who lives with SEO every day. They know how to use the most efficient and ethical methods to bump your website up the organic search results.
• Unless you are an expert and experienced SEO specialist, it is going to take you a lot of time to do SEO on your own. Leave the hard work to the professionals and spend your precious time on what you do best.
• You need to know what you are getting from your marketing dollars. A good SEO company will provide you with detailed ranking report and website traffic report to measure your ROI (return on investment).
• A good SEO specialist will use ethical white-hat methods to prevent your site from being blacklisted by the search engines such as Google & Yahoo and to optimize your website and get it to rank higher for very competitive keywords.
• A good SEO company will always keep up on the latest trends in the search engine industry. When you hire a SEO company, they will make necessary adjustments to your web pages to accommodate these changes so you do not lose rankings. Although you can get the latest SEO news from the Internet, it is a full time occupation just keeping up with all the changes and transition that goes on.
• During the entire process, a good SEO company will explain things in basic terms and help you understand how you reach the top. You will also be informed how the SEO is done for your site which makes you more aware about the process and results. Besides having someone to do the actual work for you, you can also gain valuable insights and techniques about SEO.
• A SEO specialist will submit your site professionally and wisely. With their ranking reports, they will know where you are positioned in various search engines and only make necessary adjustments to those keywords that they find you are poorly positioned or not positioned at all.
• A SEO specialist will use additional proven methods to expand your business and improve your website’s visibility online by gaining quality back links and traffic to your website.
SEO Testing
SEO testing is conducted to evaluate the performance of websites in search engines. It also helps to validate measures undertaken during website development to improve search engine rankings.
At Innodeas, building a search engine optimized website is as important as developing a user-friendly site. Neither is sacrificed for the other. White hat SEO techniques are employed to ensure the websites we develop and deliver are search engine optimized. A well optimized website allows search engine bots to crawl through them and index web page-content. This makes it easy for target audience to quickly find the site through search.
Our Approach
During the testing phase, Innodeas’ team analyzes and validates code to find any defect that may hamper the smooth crawling of a website or make it inaccessible to search bots. The testing team performs numerous audits and with the help of our SEO experts suggests solutions for any SEO defect that might surface.
SEO testing is performed for a website as a whole and also specifically for each web page. Some of the areas covered in a general SEO audit are
• Sitemap
• Loading time
• URL structure
• Directory structure
• 404 pages
• Keyword density
• Flash and dynamic content
In addition to the general website SEO audit, individual pages are also tested. A few SEO factors that our team verifies on a web page include
• Meta tags • Title tags
• Image titles • Alt attributes
• Internal links • Outgoing links
• Cross links • Heading tags
• File names • Page titles
• Anchor text • W3C validation
The SEO testing team reports all identified defects and these are rectified by developers. When the defect management tool is cleared, the website is deemed ready for delivery. For more on SEO testing, contact our independent validation and testing team.
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